WPP, the world’s largest advertising agency, has announced a new policy requiring employees to work from the office at least four days a week, effective April. CEO Mark Read emphasized the importance of in-person collaboration for creativity and business success, noting that many clients are adopting similar return-to-office expectations.
Previously, WPP’s agencies had flexibility in setting hybrid work guidelines, but now the company is standardizing office attendance globally. This shift aims to boost employee engagement, client satisfaction, and financial performance. With over 110,000 employees, WPP faces logistical challenges in implementing the policy but plans detailed strategies for a smooth transition.
This move reflects a broader trend in the industry towards increased in-office work to foster collaboration, creativity, and stronger relationships.