TVSM and TBWAIndia join forces to reshape premium motorcycle brand story.
TVS Motor Company is strengthening its focus on the premium motorcycle segment by deepening its partnership with TBWAIndia. The collaboration will unify TVS’s portfolio, which includes lifestyle, sport, and super…
Tata Motors PV’s media pitch ends; retains current agencies.
Tata Motors has concluded the pitch for its Rs 450 crore Passenger Vehicles media planning and buying account and will retain its current agencies, including Lodestar UM, OMD, Dentsu, and…
Rembarrier Advisors Pvt Ltd appoints Srinivash Singh as new chairman.
Rembarrier Advisors Pvt Ltd has appointed Srinivash Singh as Chairman and Independent Director with immediate effect. With 55 years of experience across industries like EPC, Manufacturing, and Engineering Services, Singh…
Punit Bhatt appointed Head of Advertising and Brand Promotions at Honda Cars India.
Punit Bhatt has joined Honda Cars India as Head of Advertising and Brand Promotions, bringing over 14 years of experience in marketing and advertising. Previously, Bhatt was Assistant General Manager…
Collective Artists Network ventures into Dubai.
Collective Artists Network has expanded into the Middle East with the launch of its Dubai office. This move will allow the company to offer its full range of services, including…
ZEE launches ‘Dilfluencers’ campaign featuring Jackie Shroff.
ZEE has launched its new campaign, ‘Dilfluencers’, featuring Bollywood star Jackie Shroff. The campaign highlights ZEE’s iconic TV characters as trusted, emotional influencers who connect with viewers far beyond social…
Punit Goenka to resign as ZEEL MD; Mukund Galgali named Deputy CEO.
Punit Goenka has decided to step down as Managing Director (MD) of ZEE Entertainment Enterprises Ltd (ZEEL) and focus solely on his role as CEO to enhance the company’s performance.…
Colgate unveils AI dental checker on WhatsApp.
Colgate has launched an AI-enabled dental screening tool on WhatsApp as part of its Oral Health Movement campaign in India. Users can scan a QR code on Colgate packs or…
Worldcom OOH at Futuready Global B2B Brand Summit of the IAA – International Advertising Association
London, November 18th, 2024.– Worldcom OOH, a global company specializing in Out-of-Home (OOH) advertising, participated in Futuready, the 3rd Global B2B Brand Summit by the International Advertising Association (IAA), held…
Pidilite Industries names Sandeep Tanwani as new CMO.
Pidilite Industries has appointed Sandeep Tanwani as its new Chief Marketing Officer (CMO), effective from September 2024. Tanwani, who brings over 26 years of experience in sales, marketing, and business…
Trump’s election win boosts crypto ad spending by 25-30%.
Following Donald Trump’s victory in the 2024 U.S. elections, cryptocurrency investments surged, particularly in Bitcoin, which saw a 30% jump, reaching around $89,000. Other cryptocurrencies like Dogecoin also experienced significant…
Shilpa Shetty becomes Nutrela’s brand ambassador to promote healthy living.
Nutrela has appointed Bollywood actress and wellness advocate Shilpa Shetty as its new brand ambassador. Known for its high-quality soya products, Nutrela offers a variety of Soya Nuggets, chunks, mini…
BC Web Wise wins Prism Cement’s full-service digital mandate.
BC Web Wise, a leading digital marketing and web development agency in India, has won the multi-crore full-service digital mandate for Prism Cement, a part of Prism Johnson. Under this…
Aditya Birla Sun Life Insurance launches ‘Boodhe Hoke Kya Banoge’.
Aditya Birla Sun Life Insurance (ABSLI) has launched its new brand campaign, ‘Boodhe Hoke Kya Banoge’, aimed at encouraging people to rethink their retirement planning. The campaign highlights the growing…
The Rs 70,352 cr JioStar is set to revolutionize India’s entertainment industry.
The merger of Viacom18’s media and JioCinema businesses with Star India has officially created JioStar, a new media powerhouse valued at Rs 70,352 crore (~US$ 8.5 billion). Approved by the…
Martin Winther is appointed Chief Creative Officer at WebTalk.
WebTalk, a leading digital marketing agency in Poland, has appointed Martin Winther as Chief Creative Officer, effective November 2024. Winther will lead the agency’s 20+ member creative team, driving innovative…
SBI Life highlights the power of education in a compelling digital video.
SBI Life Insurance released an inspiring digital video, ‘Lippy ki Duniya’, on Children’s Day, celebrating the power of education, dreams, and youth. In collaboration with WOSCA (Women’s Organization for Socio-Cultural…
myBillBook uses CleverTap to boost customer engagement.
myBillBook has partnered with CleverTap to enhance customer engagement and increase revenue by using data-driven, targeted interactions. By leveraging CleverTap’s advanced platform, myBillBook launched a lifecycle engagement strategy aimed at…
45% of customers rely on AI tools to find brand information.
Google is facing increased competition as customer search behaviors shift. According to research by Yext, 45% of customers now trust AI tools for brand information, 51% turn to social media,…
Britannia Pure Magic & The Womb unveil 12 Zodiac-themed campaign.
Britannia has launched Pure Magic Choco Stars, a new chocolate cream cookie that redefines cream-filled treats with its innovative open-cream design. Unlike traditional sandwich biscuits, the Choco Stars feature a…
BigBasket’s outdoor campaign blends life lessons with toys.
BigBasket, India’s largest online grocery platform, has entered the quick commerce space by offering toys and games for delivery within 10 minutes, alongside its usual grocery items. To celebrate Children’s…
OTTplay, Amazon Prime, Hoichoi, TVF dominate SCREENXX Awards 2024.
The 6th edition of Adgully’s SCREENXX Awards 2024, held in Mumbai on November 13, celebrated the best in OTT and digital entertainment. Recognizing achievements across four categories—Popular, Sector, Campaign, and…
Swiggy and Zomato exchange ‘Jai-Veeru’ bromance on Dalal Street.
Swiggy, India’s food and grocery delivery giant, shared a playful “bromance” moment on social media after making its highly anticipated debut on the Dalal Street. Zomato posted, “You and I……
Prime Video leads the US streaming market, says Parks Associates.
Parks Associates has released its updated list of the top 10 US subscription streaming services for 2024. Prime Video maintains its lead over Netflix, while Disney+ has moved up to…
Salt Oral Care teams up with Zepto for luxury oral care delivery.
Salt Oral Care, India’s premium oral care brand, has partnered with quick-commerce platform Zepto to offer fast delivery of its luxury products. This collaboration makes Salt’s top-selling items, including Dawn…
Nykaa’s Q2 FY25 marketing spend rises 40% YoY to Rs 2,365 mn.
Nykaa’s marketing expenses surged 40% YoY to Rs 2,365 million in Q2 FY25, up from Rs 1,690 million in Q2 FY24. Sequentially, marketing spends increased by 17% from Rs 2,018…
HSBC Mutual Fund launches “Naye Nazariye Ki Udaan,” a digital film on the importance of early financial planning.
On the occasion of Children’s Day, HSBC Mutual fund has unveiled “Naye Nazariye Ki Udaan”, an interesting digital film that aims to raise awareness about the significance of early financial…
Goodbye Vistara! Airline’s final flights today before merging with Air India.
Vistara will operate its final flights on Monday before merging with Air India, reducing India’s full-service carriers to one. The airline, a joint venture between Tata Group and Singapore Airlines,…
Hari Kumar G joins Swiggy Instamart as Senior VP.
Hari Kumar G has joined Swiggy Instamart as Senior Vice President of Business, as announced on LinkedIn. With over a decade of experience at Flipkart, he brings expertise in B2B,…
US election, Trump boost crypto ads in India; spending up 15%
The US presidential election and Donald Trump’s win have sparked a crypto-friendly global sentiment, boosting Bitcoin prices past $82,000. Trump, a strong crypto advocate, has promised to make the US…