FCB Interface, an integrated creative agency under the FCB Group India umbrella, has secured the creative mandate for Philips Kitchen Appliances and Philips Garment Care business, operated by Versuni India Home Solutions Limited (formerly Philips Domestic Appliances India Limited).
In this capacity, FCB Interface will lead marketing and communication strategies for a range of innovative Philips products, including Garment Steamers, Steam irons, Airfryers, and Mixer Grinders.
Pooja Baid, Chief Marketing Officer at Versuni India Home Solutions Limited, expressed excitement about the partnership, highlighting FCB Interface’s innovative approach and creative expertise. The collaboration aims to enhance brand presence in the Kitchen Appliances and Garment Care sectors across various touchpoints, particularly focusing on scaling the Airfryers and Garment Steamer categories in India.
Gaurav Dudeja, CEO of FCB Interface, emphasized Philips’ enduring legacy and commitment to innovation. He outlined the agency’s mission to deliver comprehensive solutions across the entire range of home appliances, aiming to drive brand growth and cultivate consumer loyalty. Dudeja also expressed personal enthusiasm for the opportunity, noting previous experience with the brand and hinting at upcoming projects in the pipeline.