Wavemaker India retains integrated mandate for Luminous Power Technologies since 2021, covering traditional and digital media responsibilities. The retention follows a competitive pitch, with Wavemaker’s Delhi office overseeing execution. Neelima Burra, Chief Transformation Strategy and Marketing Officer at Luminous, emphasizes the brand’s appeal and recalls value, highlighting the need for a partner to strengthen presence across offline and online mediums. Ajay Gupte, CEO of Wavemaker South Asia, applauds the fruitful collaboration and innovative campaigns. Shekhar Banerjee, Chief Client Officer at Wavemaker India, expresses gratitude for Luminous’ trust and reflects on the shared commitment to excellence. This retention underscores Wavemaker India’s proficiency in driving transformative media strategies.