Cadbury and ABP One have launched the 13th edition of their beloved Cadbury Mishti campaign—this year titled “Muhurtora Hok Aaro Mishti”, featuring actor Prosenjit Chatterjee. The campaign blends Bengal’s traditional sweet culture with Cadbury Dairy Milk, introducing fusion mishtis across 140 outlets in 16+ locations.

Prosenjit shares a heartfelt story in the campaign film, celebrating sweet family moments with Cadbury Sondesh. The campaign includes popular mishti brands creating innovative treats like Cadbury Rosomalai and Mihidana Tart.

Consumers can sample these sweets at outlets, vote via QR codes, and win a chance to meet Prosenjit. A two-day Mishti Mela and other engagement activities are planned across the six-week campaign.

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