As the Indian team gears up for the 2024 Olympics in Paris, the Adani Group has launched the #DeshkaGeetAtOlympics campaign to support the nation’s athletes. The campaign features an inspiring film highlighting the athletes’ dedication and aims to surpass the record 7-medal tally from the Tokyo Olympics.
The Adani Group is committed to enhancing India’s sporting culture, having supported over 28 athletes since 2016, including Commonwealth gold medalists Ravi Kumar Dahiya, Deepak Punia, and boxer Amit Panghal. The Group has also sponsored Indian contingents for events like the Tokyo Olympics, Birmingham Commonwealth Games 2022, and Hangzhou Asian Games 2022.
Sanjay Adesara, CBO of Adani Sportsline, expressed his best wishes to the athletes, emphasizing the Group’s commitment to supporting their quest for excellence and encouraging the nation to cheer them on.