Adani Wilmar, the top FMCG brand in India, decided to add an immersive, three-dimensional element to their recently launched #MonsoonWithFortune campaign in response to the arrival of rain. With a ground-breaking new campaign, Fortune Soyabean Oil—a brand known for taste and quality—is ready to welcome the monsoon season. The campaign is centred around the company’s flagship culinary offering.
Building on the pleasure that comes from eating pakodas on rainy days, Fortune has placed creative hoardings in prominent places like Pune, Kolkata, and Lucknow. When the rain falls, a special mechanism in these hoardings turns an empty plate into a delicious tray of pakodas.
In the striking yellow-and-green billboard, the words “Baarish Ka Intezaar” (waiting for the rains) are written on an empty plate. When the rain starts to fall, the words “Pakode Hain Tayaar” (pakodas are ready) appear. It captures the thrill and anticipation of the monsoon season well. People walking by the hoarding will definitely notice and smile at this lively, interactive display.
A touching TVC that perfectly captures the spirit of the season has also been released by Fortune to heighten the monsoon vibe. With the memorable slogan, “Yeh baarish phir se aayi hai, saath apne pakode ka mausam laayi hai,” the TVC highlights the memory of sharing pakodas during the beloved season of rainy season, experience of enjoying pakodas made by our mothers during the rainy season.
Fortune is running an amazing promotion whereby customers who purchase five litres of Fortune Soybean Oil will receive four hundred grammes of Fortune Besan for free! For a limited time only, take advantage of this great offer to stock up on the supplies you need to make mouthwatering pakodas.
Fortune’s creative hoarding campaign and eye-catching TVC are poised to make waves this monsoon.
Senior Vice President of Sales and Marketing of Adani Wilmar, Mr. Mukesh Mishra, stated: “With this creative campaign, we’re able to engage with our customers more deeply while also commemorating the joys of the monsoon.” We are confident that this innovative strategy will connect with our target market and strengthen Fortune’s standing as a company that recognises and values the customs and tastes of Indian homes.
Fortune is running an amazing promotion whereby customers who purchase five litres of Fortune Soybean Oil will receive four hundred grammes of Fortune Besan for free! For a limited time only, take advantage of this great offer to stock up on the supplies you need to make mouthwatering pakodas.
Fortune’s creative hoarding campaign and eye-catching TVC are poised to make waves this monsoon season truly memorable. Get ready to experience the joy of the season with Fortune Soyabean Oil and make your pakodas even more delicious!