Aditya Birla Sun Life Insurance (ABSLI) has launched a 3D anamorphic advertisement in Mumbai as part of its #BoodheHokeKyaBanoge campaign. Located opposite Priyadarshini Office, the ad uses advanced visual technology to promote the importance of early retirement planning, encouraging people to envision a fulfilling post-retirement life.
The campaign reimagines the childhood question “What will you become when you grow up?” into “What will you become in your old age?” to emphasize financial security and purpose in retirement. This ad, part of a broader multimedia campaign, aims to inspire and engage audiences through a combination of technology and impactful storytelling.