AJIO, India’s leading fashion e-tailer, has launched its innovative campaign, ‘The Great Fashion Price Crash,’ created entirely with Generative AI. This marks the brand’s commitment to cutting-edge storytelling for the AJIO All Stars Sale. The campaign includes two AI-generated films, building excitement and announcing the sale.
Inspired by the emotional highs and lows of stock market crashes, the campaign highlights AJIO’s massive discounts—50-90% off on international brands—making high-end fashion more accessible. Over 2,000 images were generated to create 200+ video clips, and the music and voiceover were AI-generated, executed in just four days.
AJIO’s CMO, Arpan Biswas, emphasized the campaign’s reflection of consumer sentiment and its use of AI to create high-quality, relevant content. The campaign showcases AI’s ability to create stunning visuals and narratives quickly and efficiently.
The AJIO All Stars Sale features over 6,000 brands and 2.2 million curated fashion styles, offering exclusive discounts and extra offers. AJIO continues to lead the way in digital storytelling and AI-driven advertising in fashion.