Amazon India has launched the “DikhogeTohBikoge” campaign to promote the simplicity and effectiveness of selling on its platform for small businesses. The campaign features three humorous ads that depict unconventional methods sellers use to promote their products. It highlights Amazon’s broad reach, including access to all of India’s pin codes and 18+ global markets. The campaign aims to empower small businesses by showcasing how they can benefit from e-commerce. Created by Enormous Brands LLP, it encourages sellers to tap into Amazon’s vast customer base to grow their businesses. The campaign is live across TV, digital, and social media platforms.