Sprite has launched the latest edition of its ‘Joke in a Bottle’ (JIAB) campaign, featuring a witty and entertaining ad starring comedian Kapil Sharma and filmmaker Anurag Kashyap. The ad takes a humorous dig at the entertainment industry through the duo’s playful banter, blending satire with chaos as they clash over an ad script.
The campaign encourages consumers to scan a QR code on Sprite bottles to receive jokes via WhatsApp from over 120 content creators across India. Now in its third season, JIAB delivers localized, relatable humour on topics like exams, food, and relationships, with the tagline: Scan Karo, Joke Suno, Thand Rakho!
Sprite also recently released a jingle titled ‘Takadum’ by viral music producer Yashraj Mukhate and earlier featured cricketer Suryakumar Yadav with Sharma in a previous ad, aiming to engage diverse audiences through regional humour and pop culture.
View this post on Instagram