Mankind Pharma has unveiled a new campaign for HealthOK 100% vegetarian multivitamin tablets, featuring actress Archana Puran Singh. A vegetarian herself, Archana highlights the importance of a fully plant-based supplement for Indian vegetarians.
The campaign humorously showcases her discovering that her Jijaji unknowingly consumes a non-vegetarian multivitamin, emphasizing the need for vegetarian alternatives. HealthOK, enriched with Taurine and Ginseng, offers sustained energy and essential nutrients, catering specifically to vegetarian consumers.
Launched during Navratri, the campaign raises awareness about hidden non-vegetarian ingredients in supplements. Joy Chatterjee, VP of Mankind Pharma, highlights HealthOK’s lemon-flavored, all-day energy benefits. Archana Puran Singh praises the brand for providing a much-needed solution.
With a nationwide rollout across multiple platforms, the campaign reinforces HealthOK’s message of “24 Hour Active Energy” and its commitment to vegetarian well-being.