Archies, the iconic gifting brand with a rich legacy, has been a symbol of spreading love, joy, and heartfelt connections. This Raksha Bandhan, Archies celebrates relationships with its new campaign video, “Rishte Jazbaton Ke”.
Launched digitally, this campaign honors the unique love and unbreakable bond between siblings. From childhood squabbles over the TV remote to covering for each other in adulthood, Archies brings these cherished memories and deep connections to life, making the festival even more special.
The video beautifully captures the emotions, affection, and rituals associated with Raksha Bandhan, showcasing how Archies’ wide range of gifts can make the occasion unforgettable. With an array of personalized presents such as Rakhi hampers, greeting cards, and customized keepsakes, Archies aims to strengthen the bonds of love between siblings.
Varun Moolchandani, Executive Director of Archies, expressed his excitement about the launch: “We are thrilled to introduce the ‘Rishte Jazbaton Ke’ campaign this Raksha Bandhan. We aim to celebrate the timeless and unbreakable ties of love that define this festival. We hope our campaign and thoughtfully curated gifts bring joy and create lasting memories for siblings everywhere.”
This Raksha Bandhan, express your love for your sibling with Archies. Whether you are together or miles apart, Archies’ unique and personalized gifts ensure that your love and appreciation are beautifully conveyed.