Asian Paints has launched a new sonic identity in collaboration with the popular dance troupe, The Quick Style. Known for their viral dance moves, The Quick Style brings the brand’s sound to life in a video shot at Lodhi Colony, an art district transformed by Asian Paints and St+art India Foundation. The dancers incorporate the brand’s paint cans and brushes into their choreography, syncing every move with the brand’s melodic new identity.
This unique, art-driven approach connects with a younger generation and celebrates Asian Paints’ legacy of transformation. The new sonic identity continues the brand’s evolution, following in the footsteps of iconic elements like the Gattu mascot and Infinity logo. The melody captures the essence of innovation, beauty, and change, reinforcing the brand’s emotional connection with its audience.