This Navratri, Badshah Masala has launched #BadshahSangNavrang, a 9-day campaign blending the festival’s vibrant colors with unique recipes. Created by Tonic Worldwide, the campaign celebrates Navratri by matching each day’s color theme with special dishes, showcasing the versatility of Badshah Masala.
Each day, a new recipe inspired by the day’s color is shared on Instagram in collaboration with influencer Girish Chhabria (@agarnishbowl). The campaign encourages consumers to engage by sharing personal Navratri moments, using a story template that highlights the day’s color, along with a matching recipe, outfit, and accessory.