Big Bowl, India’s popular destination for Indian and Chinese bowls, is launching a multi-platform campaign this cricket season to boost customer engagement and brand visibility. The campaign includes a 20-second ad promoting bowls starting at ₹129, aimed at cricket fans looking for affordable meal options during matches. Big Bowl is also hosting cricket-themed contests on Instagram to increase interaction and build a digital community.
Additionally, the brand plans special offers, influencer collaborations, and creative content throughout the season to keep fans engaged. Big Bowl has partnered with celebrities like Anupama and influencers like Jannat Zubair to expand its reach.
The cloud kitchen brand, part of Lenexis Foodworks, has quickly grown, crossing ₹100 crore ARR in just four years and aims to exceed ₹150 crore ARR by FY26. Lenexis Foodworks is known for its successful QSR brands, including Big Bowl, Chinese Wok, and The Momo Co.
Founder Aayush Madhusudan Agrawal emphasized that Big Bowl’s goal is to bring people together over great food during the cricket season, celebrating both the sport and the spirit of togetherness.