BigBasket, India’s largest online grocery platform, has entered the quick commerce space by offering toys and games for delivery within 10 minutes, alongside its usual grocery items. To celebrate Children’s Day and launch this new offering, BigBasket partnered with Talented for a multi-city outdoor campaign.
Raagaleena Sripada, Marketing Head at BigBasket, explained that the campaign aims to provide a quick solution for parents who struggle with bored children by delivering popular toy brands like Lego, Hotwheels, and Hasbro in just 10 minutes. PG Aditiya, Co-founder of Talented, highlighted the campaign’s focus on helping parents engage with their kids in fun, new ways, leveraging the insecurities parents may have about entertaining their children.
The campaign is currently live in Bengaluru, Pune, and Hyderabad, with plans for more activations throughout the month.