BigCash, a leading real money gaming platform in India, has partnered with renowned Bollywood actor Nawazuddin Siddiqui as its new brand ambassador. His authentic persona aligns with BigCash’s latest campaign, “Bade Kaam Ka Khel,” which emphasizes strategy and skill in a secure gaming environment.
The campaign is live across various media, aiming to resonate with everyday Indians and inspire them to seize opportunities through gaming. CEO Ankur Singh highlighted Siddiqui’s relatable journey, making him an ideal representative for BigCash.
Siddiqui’s message, “Zindagi me kuch bada karne ke liye bus khoon paseena ek nahi karna padta hai… but on BigCash, playing skill-based games is one of the best ways to achieve something big,” encapsulates the dedication of BigCash players. The campaign, developed by Green Giraffe Media Agency, aims to connect with millions of gamers, especially in emerging regions. Celebrated for his versatile performances, Siddiqui expressed enthusiasm for promoting a gaming experience that blends skill and competition. BigCash, which offers popular games like poker and rummy, boasts over 5 crore players and aims to enhance user engagement and trust in the rapidly growing real money gaming market.