Hoopr Brand Solutions partnered with ITC’s Bingo! Tedhe Medhe to launch a Bhojpuri music video, “Tedhe Medhe,” featuring Khesari Lal Yadav and Shweta Sharda. The video, directed by Rahul Shetty, blends music, culture, and branding to connect with audiences in Bihar and Uttar Pradesh. Within 48 hours, it trended at #7 on YouTube, amassing over 5 million views and thousands of Instagram reels. Hoopr’s data-driven approach ensured the song’s cultural relevance and brand recall. ITC sees this as a step toward deeper regional engagement. The song is available on all major platforms.