This Valentine’s Day, BookMyShow is celebrating human connection in all forms with its #SpreadTheJoy campaign. At select PVR cinemas in Mumbai, moviegoers will find uplifting message cards, encouraging them to share kindness with friends, family, or even strangers.
A heartwarming film captures these spontaneous moments of joy, from couples surprising strangers to friends brightening an elderly couple’s day. The initiative extends beyond cinemas, spreading positivity across digital and social media platforms.
Dolly Davda, Head of Marketing at BookMyShow, highlights how entertainment fosters connections, and this campaign serves as a reminder of love’s power in small gestures.
This Valentine’s, whether at the movies or a concert, a simple act of kindness can leave a lasting impact.