Budweiser 0.0’s ‘Yours to Take’ campaign celebrates youth, self-expression, and live music culture, shifting focus from performers to fans. This high-energy digital film captures the raw excitement of music festivals, uniting individual passion into a collective experience.
With immersive activations at major festivals, Budweiser 0.0 enhances fan engagement through pop-ups and interactive installations. India, now Budweiser’s fourth-largest market, plays a key role in the brand’s global journey.
In 2025, Budweiser 0.0 will continue shaping music and nightlife culture, championing the fans who fuel the energy of live events.