This festive season, CARS24 launches an emotional brand film that illustrates how a simple drive can revive cherished memories. Featuring Kuldeep Sareen and Chandan Anand, the story follows a father with dementia whose recollections resurface during a familiar drive, underscoring that cars are more than vehicles—they’re integral to life’s significant moments.
The film’s theme, “For the Drives That Take You Back,” emphasizes how cars can connect past and present, highlighting the emotional impact of dementia, which affects over 55 million people globally, including 8.8 million in India. CARS24 aims to remind viewers of the importance of family in preserving memories.
Gajendra Jangid, Co-Founder and CMO of CARS24, noted that the film is about the memories tied to cars. Writer Manuj Chawla emphasized the real emotions of memory loss and family bonds, while director Jai focused on capturing the emotional weight of shared experiences in everyday settings. The film serves as a poignant reminder that some journeys are about remembering where we’ve been.