Godrej & Boyce has launched a new campaign called ‘Khushiyon Ke Rakhwale’ through its Security Solutions division, highlighting the importance of home security in protecting what matters most. The campaign features innovative home security products, like lockers and smart cameras, aimed at providing families across India with peace of mind. A recent Happiness Index Survey by the brand revealed that 67% of Indians believe better home security can boost their happiness, and 57% feel happier after implementing security measures. The campaign’s brand film tells a relatable story about a couple who return home to find it ransacked by a thief. Despite the chaos, they realize that their Godrej Home Locker has kept their valuables safe. The film ends with the message that true happiness is protected by Godrej’s security solutions. Pushkar Gokhale from Godrej emphasized that home security is about ensuring families feel safe and happy. The campaign aims to change how people view home security by combining advanced technology with trust and care.

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