Centerfruit, from Perfetti Van Melle, has launched an exciting new campaign featuring the tagline “Kaisi Jeebh Laplapayee,” which highlights the brand’s promise of an irresistible fruity taste. The campaign introduces a humorous TV commercial directed by Prasoon Pandey, showcasing Centerfruit’s unique ability to delight consumers. The storyline revolves around a stranded city lady, a bullock cart driver, and a creative solution sparked by the driver’s craving for Centerfruit.
Gunjan Khetan, CMO of Perfetti Van Melle India, described the tagline as embodying the joy and irresistible taste that Centerfruit offers. This campaign builds on the brand’s strengths, bringing a fresh, modern appeal while reaffirming its position as the go-to gum for a burst of fruity flavor. It’s a celebration of taste, creativity, and fun.