Centerfruit, from Perfetti Van Melle, launched an innovative campaign, ‘Metro Mein Laplap,’ in Delhi Metro, adding a playful twist to routine announcements. The campaign, which began on February 5 across Delhi NCR, replaced typical station reminders with fun, quirky messages, surprising commuters and adding joy to their daily ride.
Gunjan Khetan, Marketing Director at Perfetti Van Melle India, highlighted that the campaign aimed to bring unexpected joy to commuters, turning daily moments into delightful experiences. Chirag Shah from Schbang emphasized how the campaign turned ordinary metro announcements into memorable, playful moments that connect the brand to consumers’ daily lives.
This campaign reflects Centerfruit’s fun, fruity identity, making each commute a more enjoyable experience while reinforcing the brand’s playful energy and its reputation for delivering a burst of flavor.