Cetaphil has appointed actress Rashmika Mandanna as the ambassador for its Bright Healthy Radiance (BHR) range. The collaboration aims to inspire people to embrace their natural beauty, break free from social media-induced insecurities, and promote self-confidence with the campaign #CHOOSEYOURBRIGHTSIDE.
Rashmika expressed her excitement, noting her long-time use of Cetaphil products and alignment with the brand’s focus on natural beauty. Raghvendra Sadashiva of Galderma India highlighted Rashmika’s positivity and how it complements the BHR range’s mission of empowering individuals.
The BHR range’s star product, the Bright Healthy Radiance Perfecting Serum, targets dark spots, fine lines, and uneven skin tone, offering visible results in just 14 days. It also protects against pollution and blue light damage, while hydrating and strengthening the skin barrier. To promote the range, Cetaphil launched a brand video featuring Rashmika, encouraging consumers to prioritize self-care.