Mahendra Singh Dhoni, donning yellow for Chennai Super Kings yet again in this IPL season, has been appointed as new brand ambassador for Flipkart-owned Cleartrip.
Through the campaign, the films aim to highlight the common pain points of travellers, especially for last-minute cancellations and modifications. MSD reassures the users that with Cleartrip, booking journeys are stress-free and flexible.
The film aligns with Cleartrip’s vision of growing its market presence and unlocking a new and larger demographic. It introduces them to the brand’s value proposition through relatable moments that resonate with every traveler. Through the campaign, the films highlight the common pain points of travelers, especially for last-minute cancellations and modifications. MSD in his style reassures the users that with Cleartrip, booking journeys are stress-free and flexible.
he film embodies Cleartrip’s vision of reaching out to a larger demographic by introducing them to the brand’s unique value proposition through relatable moments that resonate with every traveler. Through the storyline, the ad addresses common pain points faced by travellers, especially regarding last-minute cancellations and modifications. Dhoni, in his characteristic style, assures users that booking journeys with Cleartrip is hassle-free and flexible.