Coca-Cola’s #JustAddCokeZero campaign has launched a new ad featuring Tiger Shroff, where a jump scare is humorously paused when the female lead runs out of Coke Zero. The monster breaks character, quoting Shroff’s viral line, “Choti Bacchi Ho Kya?” The horror resumes once Shroff orders a Coke Zero via Swiggy Instamart, highlighting the quick delivery service and the product’s refreshing twist.
Shroff, the brand ambassador since February 2023, appeals to young, health-conscious audiences. The ad cleverly taps into pop culture while promoting the sugar-free drink. Coke Zero, launched in 2005 after earlier diet versions like Tab and Diet Coke, has become Coca-Cola’s key response to health-conscious consumers avoiding sugar.