Britannia The Laughing Cow is elevating cheese indulgence with a refreshed range, offering creamier taste, smoother texture, and superior quality. Now made locally at a new facility in Ranjangaon, Maharashtra, this improved range blends French cheese-making expertise with Indian flavor preferences. The updated recipe is enriched with essential nutrients like protein, calcium, and vitamins A, D, and B12, and comes in a variety of forms such as slices, cubes, blocks, and spreads.
The new campaign, created by Schbang, highlights the product’s irresistibly creamy taste and its appeal with the tagline “One More Please.” It emphasizes the cheese’s ability to enhance any meal, from snacks to full dishes, all while being affordably priced for more widespread enjoyment.
Additionally, Britannia The Laughing Cow introduces a Gen-AI-powered WhatsApp Recipe Bot, offering quick, customized recipes using their cheese. This innovation, combined with locally sourced ingredients and a state-of-the-art manufacturing process, underscores Britannia Bel Foods’ commitment to quality, innovation, and accessibility for Indian consumers.
With this relaunch, Britannia The Laughing Cow promises an enhanced, locally crafted cheese experience with global expertise and unbeatable taste.