Dell Technologies has launched a festive campaign called “Sweets,” showcasing the PC as an essential tool for users. This campaign emphasizes Dell’s dedication to innovation and aims to empower customers with advanced technology. The film tells the story of a young man who visits a sweet shop looking for a traditional Indian dessert, kheer. When he discovers that the recipe has been forgotten, he uses Dell’s AI-powered Inspiron 14 Plus to rediscover it with help from his grandmother, creating a memorable festival moment.
Mayuri Saikia, Dell’s Marketing Director in India, explained that the festive season is a time of joy and nostalgia. She highlighted how technology can connect people and enhance these special moments. The campaign, created by VML, will feature interactive videos across social media and will be available in multiple languages, including Hinglish, Tamil, Telugu, Bengali, and Marathi. To maximize engagement, it will also be promoted on platforms like YouTube, Facebook, and Instagram, and through collaborations with content creators and influencers.