Dream11 has unveiled a new campaign for the T20 World Cup titled ‘Yeh Sabka Dream Hai’. This campaign embodies the unity of the entire nation in supporting Team India, sharing the collective hope and aspiration for a victorious outcome in the upcoming 2024 ICC Men’s T20 World Cup.
The series of films emphasizes how a mother’s nurturing touch supports and elevates her children, symbolized by the Indian Cricket Team. Featuring Team India cricketers such as Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Ravindra Jadeja, Rinku Singh, Tilak Varma, Yashaswi Jaiswal, and Washington Sundar, alongside actress Ayesha Raza, the campaign launches on May 30, 2024, with an introductory film on Dream11’s YouTube channel. This will be followed by a series of three short films aired on Disney+Hotstar, Star Sports, and other digital platforms throughout the tournament. The ‘Yeh Sabka Dream Hai’ campaign also extends to social media, reinforcing the idea that Indian mothers from all walks of life are dedicated to helping Team India win the World Cup. Vikrant Mudaliar, Chief Marketing Officer of Dream Sports, commented on the campaign: “After an intense IPL season marked by team rivalries, the country now unites behind Team India for the World Cup. Our campaigns have consistently aimed to take a lighthearted approach, rooted in the love for sports that resonates with our users. ‘Yeh Sabka Dream Hai’ follows a similar approach but has its own unique flavor. The campaign highlights the unwavering dedication and support of Indian mothers and the value of ‘ma ka aashirwad’. The talented Ayesha Raza beautifully captures the sentiments and hopes of our team lifting the cup. Above all, the campaign remains true to our ethos of pure passion for cricket, regardless of age or gender.”