Makers Hive, creator of KalArm®—India’s first and one of the world’s most affordable bionic hands—has launched the #EmpowerWithKalArm campaign, which is resonating deeply with audiences nationwide. The campaign’s short film highlights the struggles of amputees and shows how KalArm® offers renewed independence and dignity through advanced prosthetics.
The ad, with its emotional storytelling and powerful visuals, emphasizes how accessible technology can drive social change. Inspired by Dr. APJ Abdul Kalam’s vision, Makers Hive aims to break the cost barrier, offering affordable bionics to empower amputees.
Divyansh Ganjoo, the director, focused on creating a relatable narrative grounded in the daily challenges faced by amputees. Mahima Sharma, producer at Basta Films, emphasized the potential for films to raise awareness and make a difference.
While most prosthetic devices are either too basic or prohibitively expensive, KalArm® bridges this gap with affordable, high-functioning solutions. Pranav Vempati, CEO of Makers Hive, stresses that affordability should not limit access to life-changing technology. The company is working with CSR initiatives and governments to expand access to its products.