ENO has announced actor Vicky Kaushal as its new brand ambassador, launching a 360-degree campaign that highlights the antacid’s promise of fast relief from acidity. In the ad, Vicky plays a magician whose act is interrupted by acidity—until ENO saves the moment, showcasing its quick action.
Conceptualized by Ogilvy, the campaign spans TV, digital, print, outdoor, and social media, blending entertainment with ENO’s core benefit of rapid relief. The brand aims to stay culturally relevant while reinforcing its long-standing trust among Indian households.
Vicky expressed pride in joining a brand trusted for generations, while Haleon India’s Bineet Jain called him the ideal face for ENO’s wide appeal and effectiveness.