Eveready Industries India Ltd has partnered with Zepto, India’s fastest-growing consumer internet company, to offer rapid delivery of its Ultima Batteries across multiple cities. This collaboration addresses the urgent need for battery replacements in devices like smart remotes, blood pressure monitors, and toys, ensuring customers receive high-quality, long-lasting batteries within minutes.
Anirban Banerjee of Eveready emphasized the partnership’s goal to provide convenience and reliability, especially during critical moments. To promote this, a brand film showcasing Zepto’s quick delivery in action has been launched. Chandan Mendiratta of Zepto highlighted how this partnership combines speed and enduring power for an uninterrupted customer experience.
This partnership taps into the growing quick commerce sector, which has seen a 280% sales increase in the last two years.