Federal Bank has launched its ‘Pongalo Pongal’ campaign to celebrate the Pongal festival in Tamil Nadu, running from January 5 to 20, 2025. The campaign offers up to 10% discounts on electronics, groceries, apparel, and more at select merchants. It also includes regional events in cities like Chennai, Madurai, and Coimbatore, where customers and employees will prepare traditional Pongal dishes and enjoy cultural performances. On Pongal day, branded sweets and keychains will be distributed at Semmozhi Poonga. Federal Bank aims to strengthen its connection with the local community through these festive activities.