Flipkart is launching the “Big Sale of Small Things” campaign to highlight often-overlooked items like fashion accessories, books, small electronics, and home décor during the Big Billion Days (BBD) Sale. Designed with a quirky sense of humor, the campaign has gained attention online for its witty approach to promoting discounts on small essentials. Neville Shah, CCO of FCB Kinnect, emphasized the simple yet clever concept behind the campaign, noting how making something seemingly trivial humorous was both challenging and rewarding. Rohan Mehta, CEO of FCB Kinnect & FCB/SIX India, praised the campaign as a testament to the power of integrated creativity and its potential to drive economic results.