Flipkart has launched its ‘End of Season Sale’ (EOSS) starting December 7, 2024, featuring over 10 lakh styles from various brands and sellers. The week-long event will include updates to the app, expanded product collections, a video section called ‘Play,’ and video commerce options. Focused on Gen Z, the sale will offer deals and bank discounts, including those from Axis Bank and Bank of Baroda. Pallavi Saxena, Senior Director of Flipkart Fashion, highlighted that the sale aims to enhance the shopping experience with a wider range of fashion, footwear, and accessories, supported by advanced technology.