Fortune Foods has partnered with Blinkit to launch an ad celebrating the spirit of Eid. The film, set in Hyderabad, follows Ibrahim as he helps his uncle, Taufiq Chacha, recreate a legendary biryani for Eid after Chacha forgets to prepare it. Ibrahim orders Fortune Biryani Special Basmati Rice via Blinkit and cooks the dish, and the family later shares the meal with friends and neighbors. The campaign emphasizes togetherness and highlights Blinkit’s convenience in purchasing Fortune products. The ad is live on digital and social media platforms, aiming to promote quick and reliable grocery shopping.