Garnier Black Naturals partners with MS Dhoni and Sakshi Singh Dhoni for a new campaign celebrating trust in hair color. The playful TVC showcases the couple’s chemistry as they endorse Garnier’s five-shade range, tying Dhoni’s famed ‘T’ DRS gesture to the brand’s new symbol of ‘T’rust.
Excited about the collaboration, Dhoni highlights Garnier’s long-standing reliability, while Garnier’s leadership sees the Dhonis as the perfect fit to strengthen consumer confidence. The 360-degree campaign, launched in late February, spans TV, digital, and outdoor media, reinforcing Garnier Black Naturals as India’s most trusted hair color brand.