Havmor Ice Cream, part of LOTTE Wellfood, has launched a new campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!’, celebrating its irresistible taste. The campaign features Bollywood star Tamannaah Bhatia alongside cricket icon Hardik Pandya, bringing together cricket and Bollywood to enhance its appeal. The playful ads highlight the brand’s creamy indulgence, with humorous scenarios about the last bite of ice cream.
Havmor’s Managing Director, Komal Anand, expressed excitement about the brand’s evolving image, while Rishabh Verma, Head of Marketing, outlined plans for widespread promotion through IPL, TV, digital media, and retail activations. Both brand ambassadors shared their enthusiasm for the campaign, emphasizing fun, indulgence, and flavor.
In line with growing demand, Havmor has also opened a new plant in Pune to boost production, with plans to expand to 16 lines.