HDFC Asset Management has unveiled a fresh wave of its ‘Zindagi Ke Liye SIP’ campaign, aimed at educating and inspiring hesitant investors. The campaign creatively compares daily life efforts—like emotional, practical, and aspirational contributions—to SIPs (Systematic Investment Plans), highlighting how consistent, small steps lead to strong futures. Through a heartfelt family story, it emphasizes the value of discipline and long-term thinking in both life and investing. This 360-degree campaign will span digital, print, outdoor, and on-ground channels to promote lifelong financial habits across India.