Mr. Gaurav Arora, Co-founder of Social Panga, the creative agency behind the campaign, commented, “The simplest gestures often hold the deepest meaning. #PickYouUp was about recognizing those moments of unspoken love and care. By engaging real people and their stories, we didn’t just create a campaign—we connected to a message of the masses.”
Hyundai Motor India Limited (HMIL) is celebrating the Valentine’s month with its #PickYouUp campaign, highlighting the act of picking someone up as a gesture of love and care. The campaign encourages going the extra mile for loved ones, from office pick-ups to surprise trips. HMIL partnered with TTT (Terribly Tiny Tales) on Instagram to share heartwarming conversations between loved ones. They also launched a ‘#PickYouUp’ story template, inviting users to share their own stories, with the best ones featured on Hyundai’s social media. Virat Khullar, Head of Marketing, emphasized the campaign’s focus on small, meaningful gestures of love. The campaign leverages influencers, native content, and user submissions for broader engagement.