iD Fresh Food has launched a new TVC campaign celebrating India’s shared love for parotas, known by different names across regions. The ad playfully explores these variations while emphasizing the joy parotas bring to all.
The campaign highlights the convenience of iD’s fresh, preservative-free parotas, perfect for any meal. Directed by Basil Joseph, the TVC captures relatable moments where food unites people, from friendly debates over pronunciation to cherished family gatherings.
Launched across digital and social platforms in multiple languages, the campaign reinforces iD’s commitment to delivering authentic, convenient, and delicious food experiences.