Infra.Market’s D2C brand IVAS has launched the ‘Ghar Dhadakne Do’ campaign, featuring Shilpa Shetty and Genelia Deshmukh, to celebrate the emotional bond between homemakers and their homes. The campaign emphasizes the idea that homes, like family members, deserve care and attention. IVAS offers a range of home renovation products aimed at enhancing comfort, beauty, and functionality, encouraging homemakers to nurture their homes as they would their loved ones.
Aaditya Sharda, co-founder of Infra.Market, highlights that a home reflects one’s identity and emotional connections. Shilpa Shetty and Genelia Deshmukh both express excitement about the campaign, emphasizing the personal and emotional aspects of home building and design. IVAS aims to empower homemakers with stylish and functional products to create their dream homes.
Designed by BBH, the campaign underscores the importance of nurturing homes and recognizes their significance in the lives of homemakers. IVAS offers a wide range of products, including tiles, bath fittings, sanitary ware, fans, lighting, appliances, modular kitchens, wardrobes, and designer hardware, revolutionizing the home renovation space.