ixigo has appointed cricket star Rohit Sharma as the brand ambassador for its trains app. The partnership aims to expand ixigo’s reach and enhance its position as the go-to app for convenient and innovative train travel in India.
As part of this collaboration, ixigo is launching a vibrant ad featuring Rohit Sharma in a fun, unexpected role as a rapping ticketman. The ad highlights key features of the app, including real-time train updates, live running status, ticket availability, and quick bookings, all through a catchy rap. The 360-degree campaign will be featured across TV, digital, and outdoor platforms.
ixigo Trains offers services like free cancellations, food on trains, guaranteed seats, and instant refunds, reinforcing its role as a key travel companion. Dinesh Kumar Kotha, CEO of ixigo Trains, praised Rohit for aligning with the brand’s values of excellence and innovation. Rohit Sharma expressed excitement about partnering with ixigo to improve train travel experiences across India.