JK Lakshmi Cement (JKLC) launched a new TVC featuring Indian cricket captain Rohit Sharma as part of its rebranding campaign, ‘Soch Karo Buland.’ The ad, created by Fisheye Creative Solutions, highlights the importance of homeownership as a symbol of success, stability, and legacy. It encourages bold aspirations, positioning homeownership as key to a better future for all Indians.
As part of its rebranding, JKLC aims to position itself as a futuristic, sustainable cement brand focused on innovation and trust. The company is committed to sustainability, with plans to achieve net-zero carbon emissions by 2047 and 100% renewable electricity by 2040. This campaign underscores JKLC’s mission to align with customer needs and build enduring legacies, reinforcing its role in shaping the future of India’s construction industry.
Creative Agency: Fisheye Creative Solutions
Production House: Double Barrel Communications