Piaggio Vehicles Pvt Ltd has launched a cinematic digital ad campaign featuring Bollywood star and motorcycle enthusiast John Abraham, promoting the new Aprilia RS457. This campaign, directed by Nigel Simpkiss, departs from traditional ads by focusing on the emotional and spiritual connection riders have with their bikes, capturing the essence of motorcycling through a four-film series.
The campaign, conceptualized by Centrick, highlight themes of exhilaration, freedom, and adrenaline. John Abraham, as the face of Aprilia India, emphasizes the thrill of riding, aiming to inspire motorcyclists to connect with the Aprilia brand. Piaggio’s leadership, including Chairman Diego Graffi, sees this campaign as redefining the motorcycle experience, pushing boundaries, and building a passionate rider community.