Magnum Ice Cream ads are known for their luxurious, cinematic feel, often evoking a sense of indulgence and class, in stark contrast to the nostalgic charm of Kwality Wall’s campaigns.
In a new ad created by Lowe Lintas India, Magnum highlights its Pistachio variant through the story of Kareena Kapoor, who falls in love with the new Rs 80 Pistachio stick. On Instagram, she shares her excitement, saying, “Magnum is everything I love and always a temptation worth giving in to. I’m so happy to launch Magnum’s latest creation—the all-new Magnum Pistachio!”
Magnum made a notable appearance at Lakmé Fashion Week, with Sonam Kapoor, another brand ambassador, spotted at its booth. Since launching in India in 2013, Magnum has expanded its offerings to include Chocolate Truffle, Almond, and Pistachio flavors, with Kapoor representing the brand since 2014.