Knauf India, a leader in building materials, has launched an Out-of-Home (OOH) campaign across key airports in India to target business travelers, architects, and builders. The campaign highlights Knauf’s focus on quality, sustainability, and innovation through high-impact digital displays in major terminals.
With a combined reach of over 175 lakh impressions across airports in Bangalore, Delhi, Mumbai, Hyderabad, and Goa, the initiative underscores Knauf’s leadership in construction materials. CEO Sumit Bidani emphasized the campaign’s goal to showcase cutting-edge products while reinforcing sustainability and customer-centricity.
Airport advertising, with its premium audience and high brand recall, offers a strategic platform for Knauf to strengthen its market position and engage decision-makers. The campaign’s bold visuals and strategic placements reflect Knauf’s commitment to innovation and excellence in the construction industry.