Kwality Wall’s has launched Golden Spoon, a new range of in-home frozen desserts aimed at bringing families together and making everyday moments sweeter. Tapping into India’s growing dessert market, the range includes four flavors: Vanilla, Mithai Magic (with boondi), and 2-in-1 Chocolate Vanilla and Mango Vanilla.
The campaign, featuring brand ambassador Kajol, captures the joy of indulgence at home. With increased refrigerator penetration and cold chain infrastructure, Kwality Wall’s sees major growth potential in making ice cream more accessible. Golden Spoon promises parlour-like experiences at home and will be promoted through TV, digital media, and influencer marketing all summer.